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People pay more attention to the health of drinking water, water purifier industry for the rapid development of the opportunity to provide a rapid growth trend of the market. At the same time, the industry also derived a lot of chaos, how to solve this series of problems, is the water purifier business and water purification industry a major test.

High-speed growth difficult to conceal more pain points water purifier business how to weather the storm

In the big health and water pollution contradiction highlights the trend, more and more consumers understand the water purifier began to tend to initiative. Which makes the water purifier become weak home appliance market thriving, for three consecutive years to achieve high growth, become the industry market gold mine.

China Yikang monitoring data show that by 2015, Chinas water purification market to more than 64% of the rapid expansion rate, the market size of 2015 reached 22.8 billion. 2016 in January-October, total sales of water purification equipment 23.1 billion yuan, an increase of 20%.

According to Oviedev (AVC) data show that in 2016 domestic water purification products sales continued to grow, reaching 20.32 billion yuan, an increase of 40.4%. Among them, online sales of 4.05 billion yuan, an increase of 51.6%; line sales of 16.27 billion yuan, an increase of 37.9%.

As the industrys low threshold, the face of high-speed growth of the market, many companies have smiled business opportunities have sailed, gathered investment water purifier industry.

In the survey data show that Chinas water purifier manufacturers have grown to more than 3,000 in recent years to 30% annual rate of development, the annual increase of about 40% of enterprises, and about 10% of business failures or transfer. In addition, the relevant statistics found that in 2015 a total of 287 brands were monitored, 2016 years to monitor 295 brands, involved in the water purification industry in the brand more and more.

Brand over-growth at the same time, making the industry chaos. Due to the lack of uniform industry standards and price specifications, water quality varies, the price gap. Many unknown enterprises to steal the concept of confusion, audiovisual, false exaggerated propaganda. February 24, the Chinese Consumers Association released the water purifier comparison test report shows that some of the water purifier samples lack the necessary parameters and instructions, the purification efficiency difference significantly.

In order to restrain the various phenomena of the industry, the China Household Electrical Appliances Association Consumer Guidance Department, the joint national grid evaluation center jointly compiled and issued a water purification industry white paper "China water purifier consumers purchase guide". The characteristics of different types of water purifiers on the market were sorted out, according to the water quality and family composition made a specific product model recommended to guide consumers to buy rational.

With the attention of government departments and standards increasingly standardized, water purifier industry market reshuffle is about to begin, "triumph" advanced stage has gone, turn into the adjustment period. Survival of the fittest, survival of the fittest. The face of fierce competition, how to expand market share, is a lot of brand business thinking.

Water purifier industry in the early years of development, basically rely on agents in the local liberal development. Nowadays, in the popularity of the Internet and the impact of electricity business, the terminal agent is difficult to rely on personal power to deal with fierce market competition, water purification enterprises need to profit model, marketing, personnel management and so on to give more support , The establishment of a sound system of training mechanisms, customers would like to think, anxious customers anxious.

China Water Purification Industry Association Secretary-General Gu Jiuchuan pointed out that in order to come to the fore in the industry, first of all, water purifier enterprises should meet the market demand, do the real needs of consumers products to enhance the quality of filters to develop a unified standard, To solve the problem of congestion; the same time, reduce the filter price, as well as for the core, maintenance and a series of service costs.

Admittedly, in the face of the chaotic market situation, only according to the changes in the market environment and timely changes in their own, in order to survive in order to win the market opportunities. Water purifier enterprises must promptly change the "content" of the product, increasing the added value of the product, so as to better meet the needs of consumers.

2017, water purifier through the depth of integration of industry, to the next golden age, may wish to wait and see.